For the second consecutive year, DIGITRIPS participated in TTG Travel Experience travel and travel tech fair in Rimini, Italy. A unique opportunity for the Group to shine under its new branding, and to connect with Italian tourism professionals.
Summary
- A renewed identity meets a receptive market
- A growing footprint in Italy
- Offering travel tech SaaS solutions to Italian professionals
- Shaping DIGITRIPS’ presence in the Italian travel distribution market
A renewed identity meets a receptive market
From MisterFly to DIGITRIPS: a new chapter for a European travel tech leader
For the first time under its unified DIGITRIPS brand, the travel tech group made a strong impression at TTG Travel Experience Rimini.
Known in France through its successful B2B platform DIGITRIPS Pro – formerly known as Misterfly Pro by many – DIGITRIPS is now consolidating all its activities under one international brand — a move that reflects its ambition to position itself as a leading European travel tech group.
“This 2025 edition of TTG Travel Experience was the second major event after our rebranding, and seeing the DIGITRIPS identity live on the booth — bold, modern, and recognizable — was a proud moment for the entire team,” shared DIGITRIPS Head of Marketing Cristina Raventos.
The new branding not only embodies the group’s multi-solution DNA (Pro, Partners, Tech), but also strengthens its visibility among Italian travel professionals, a market that has shown both curiosity and enthusiasm during TTG Travel Experience 2025.
“The best moment was coming together as a team, meeting our partners and exploring opportunities to work together to grow their businesses and add value,” shared Vicki Wickens, newly appointed VP International Growth. “There’s clearly a market for our products, and I’m excited to launch Tech and Partners in addition to Pro so we can take DIGITRIPS to the next level.”
A growing footprint in Italy
Two years of presence, and growing momentum
Although DIGITRIPS has been present at TTG Travel Experience in Rimini for two consecutive years, 2025 marked a turning point: the brand is now establishing itself as a credible and innovative player in the Italian travel technology landscape.
“It was my sixth edition of TTG Travel Experience, but my first with DIGITRIPS,” said Michele Mazzini, Sales General Manager for the Italian market. “Every year, I notice an improvement in the quality of meetings and exchanges — and this edition was no exception.”
The team came together from across Europe to Rimini, with one shared goal: to strengthen DIGITRIPS’ relationships with local partners and explore new opportunities across both leisure and business travel sectors in the Italian market.
Strong engagement from Italian travel professionals
“I noticed maximum attention from our existing clients — for both our API offer and web agent tool,” added Michele Mazzini. “Italian travel agents are clearly interested in our DIGITRIPS Pro web agent tool proposition. Despite a highly competitive and challenging market, we were warmly welcomed by Italian agencies and local travel and tourism networks.”
This positive reception confirms that DIGITRIPS’ dual approach — combining content distribution and technology — resonates deeply with Italian professionals seeking flexibility and reliability in their daily operations management.
Offering travel tech SaaS solutions to Italian professionals
Client meetings and web agent tool demos
“There are two best moments at TTG Travel Experience,” explained Michele. “The first, when the doors open and you check that everything is ready for your clients, prospects, and colleagues. The second, at the end of each day, when you look at your notes and business cards and realize the quality of your day — and that another, more informal round of connections is about to start.”
These words perfectly capture the dual rythm of TTG Travel Experience — structured meetings combined with spontaneous exchanges — where trust, authenticity, and shared ambitions fuel the success of the event.
DIGITRIPS Pro, Partners or Tech : united around innovation
Beyond the booth, TTG TRAVEL EXPERIENCE was also an opportunity for DIGITRIPS teams from different countries to connect in person, exchange market insights, and align around future developments.
The energy, enthusiasm, and curiosity shown by Italian partners made this edition particularly special.
“What stood out to me was spending time together as a European team,” said Maxime, Sales Manager. “It was the perfect occasion to debrief, share perspectives, and spend time with colleagues in a more relaxed setting. This mix of professionalism and human connection really defines the DIGITRIPS spirit. It is in everyone’s DNA.”
Shaping DIGITRIPS’ presence in the Italian travel distribution market
New partnerships and long-term ambitions
Following TTG TRAVEL EXPERIENCE, DIGITRIPS is already planning follow-up actions and dedicated events in Italy to continue engaging with travel agents, partners, introduce new products, and expand its footprint in both leisure and business travel.
“We clearly have a role to play in the technology and business travel segments,” concluded Michele Mazzini. “And the Italian market is ready for it.”
With a strong start to its rebranding journey, DIGITRIPS is entering 2026 as a confident and recognized player in the European travel tech ecosystem.
