During a busy IFTM 2025 edition, DIGITRIPS received Air Canada’s Circle of Excellence Gold distinction – a thoughtful travel agent loyalty program recognition of DIGITRIPS’ teams to promote Air Canada’s offers over the years.
Air Canada’s Recognition of Travel Agents Excellence
What is Air Canada’s Circle of Excellence Agency Reward and Recognition Program
Circle of Excellence Travel Agency Loyalty recognition Program is a global initiative from Air Canada designed to acknowledge the efforts of travel agents promoting the airline’s offers around the world. The program, reshaped in early 2025, provides various benefits to high-performing agencies and their travel agents.
The travel agencies’ performances are calculated over the years – a way to acknowledge the efforts in the frame of the partnership.
DIGITRIPS’ travel distribution solutions rewarded Circle of Excellence Gold distinction
Ten years of partnership between Air Canada and DIGITRIPS
Air Canada has been a close partner to DIGITRIPS since its beginnings in 2015 and the Circle of Excellence Gold distinction reflects the hardwork and dedication of our travel agents to continuously promote Air Canada’s offers to the French market.
Was there a better occasion than IFTM 2025 to receive the distinction from the hands of Air Canada General Manager for France Jean-François Raudin ? Probably not ! Our airlines partnership team, composed of Jean-Marie Lagadec and Elisabeth Ferreira, welcomed Air Canada General Manager for France at the booth, alongside with DIGITRIPS co-founders Carlos Da Silva and Nicolas Brumelot.
“We are really grateful for the partnership we have had with DIGITRIPS” declared Air Canada General Manager for France Jean-François Raudin at IFTM 2025. “It is pleasure to work with such a top-performing agency, capable of operational agility to set-up campaigns and promotions, via various channels.”
Why rewarding Travel Agencies and Distributors is key
To Jean-François Raudin, supporting travel agents and travel distribution solutions through loyalty and rewarding programs is essential for airlines. “Client recognition is crucial to strengthen any kind of partnership. Over the past years and because of the international context, many airlines have distanced themselves from their distribution network, which is sad. Engagement should be on both sides” General Manager for France explains.
Loyalty programs are even more meaningful to support the trade of travel agents and travel distribution experts in a market where Online Booking Platforms took the center stage and reshaped the whole industry.
Why to launch travel agents recognition programs ?
Incentives and loyalty programs for travel agents are crucial to the travel industry. In fact, travel agents programs launched by airlines are much more than commissions —they shape loyalty, brand advocacy, and long-term sales growth. A well-structured rewards program can empower travel agents to prioritize one airline over competitors, directly influencing booking volumes and customer retention. On the other hand, poorly designed incentives risk disengagement, loss of trust, and missed revenue opportunities.
Awards and distinctions for DIGITRIPS’ B2B and B2B2C travel distribution solutions
DIGITRIPS Pro’s Web Agent Tool for Travel Agents
DIGITRIPS Pro (Misterfly Pro) is DIGITRIPS’ Web Agent Tool, dedicated to travel agents in France, Benelux and Italy.
With its multi-source travel inventory, the platform offers travel professionals a one-stop-shop experience enabling travel agencies to easily search, book and manage all travel products. Travel agents using DIGITRIPS web agent tool are regularly emailed special promotional campaigns from DIGITRIPS’ airlines or hotel partners.
Smile Angels Travel Agents Rewarding program
DIGITRIPS Pro also has its own travel agents rewarding program. Called Smile Angels, the loyalty program allows any travel agent using DIGITRIPS Pro (Misterfly Pro) and subscribing to the Smile Angels program to enjoy gift all year long.
In Smile Angels travel agent loyalty program, Travel Agents can earn and cumulate Travel Points any time they book client trips using DIGITRIPS Pro platform, transforming them when needed into gift cards, vouchers and more.
To know more about the Smile Angels program, click here.
In the end, investing in loyalty programs and meaningful rewards for travel agents is more than a gesture—it’s a strategic move that builds stronger partnerships, drives consistent bookings, and secures long-term growth for airlines and all travel distribution actors.
DIGITRIPS’ travel distribution solutions
In addition to DIGITRIPS Pro and its Smile Angels loyalty program, DIGITRIPS also provides a wide range of B2B and B2B2C travel distribution solutions designed to connect travel suppliers, airlines, and distribution partners across Europe and beyond.
Through its multi-channel and API-driven ecosystem, DIGITRIPS enables travel brands, OTAs, and corporate travel agencies to access a vast and diversified inventory that includes air, hotel, rail, and ancillary services. This B2B distribution approach ensures seamless integration with partners’ booking environments, allowing them to enhance their own travel offerings while maintaining full control over customer experience and pricing.
On the B2B2C side, DIGITRIPS, through DIGITRIPS Partners, supports its partners in bringing white-label solutions for e-merchants and loyalty programs. These initiatives help partners seamlessly promote exclusive deals and strengthen brand visibility, while driving incremental sales for travel suppliers.
Ultimately, DIGITRIPS’ B2B and B2B2C travel distribution ecosystem creates value for all stakeholders by bridging airlines, travel agencies, and end customers through innovative, data-driven, and performance-oriented technology solutions.
