When Koedia joined the MisterFly Group in 2017 — now DIGITRIPS — it didn’t just bring technological expertise. It helped shape what has become a key European player in Travel Tech.
With its B2B solutions, connectivity expertise and central role within the DIGITRIPS ecosystem, DIGITRIPS Tech now supports more than 500 travel brands in their distribution.
Ten years after the first synergies — and almost twenty years after Koedia’s creation — this is a look back at a decade of transformation through the perspective of Olivier Ferrero, co-founder alongside Sandra Ferrero.
Table of Content
- Koedia x MisterFly: a Traveltech Alliance Built on Complementarity
- A Decade of Traveltech Evolution: from turnkey sites to connected ecosystems
- DIGITRIPS Tech Today: a transversal, essential pillar of the Group
- Olivier Ferrero’s Vision for DIGITRIPS Tech in the Next Decade
Koedia x MisterFly : une alliance travel tech construite par complémentarité
A tech adventure born in 2006, powered by a united founding team
Created in 2006, Koedia emerged from a simple observation: travel distribution was shifting to digital, and agencies needed powerful tools.
With a loyal team, the company quickly built rare expertise in connectivity, booking engines and multi-supplier aggregation.
Olivier recalls the early days: “We were a small team, but with a clear vision: make B2B distribution smoother. The foundations of today’s Koedia were already there.”
Joining MisterFly: complementarity, maturity and shared ambitions
In 2017, Koedia joined MisterFly, then in full expansion. Koedia brought the critical layers — connectivity, engines, aggregation — while MisterFly provided volume and industrial acceleration. The convergence was natural.
At that time, Koedia already counted 82 employees and was growing fast. The merger offered stability and industrial capacity essential to scale and serve more distribution players.
The first Koedia–MisterFly years were marked by rapid growth and multiple connectivity projects (flights, hotels). Market demand was strong, and complementarities obvious.
The original goal was to expand across Europe and beyond.
But the Covid-19 crisis reshuffled priorities — and disrupted the entire travel industry.
The Covid Turning Point in Traveltech, a rare opportunity for technological consolidation
Paradoxically, Covid gave the entire traveltech sector something it rarely has: time.
The group used this period to deeply restructure its systems, reinforce its platforms and improve its product portfolio for travel distributors.
For Olivier Ferrero, this slowdown allowed DIGITRIPS Tech to strengthen stability, scalability and security, but also to rationalise its products and accelerate automation.
Olivier explains: “We were able to rethink and implement a new architecture and prepare a foundation capable of absorbing our future trajectory as a Group with multiple tech expertise areas.”
A Decade of Traveltech Evolution: from turnkey sites to connected ecosystems
A distribution landscape that has grown more complex — and more demanding
Over nearly 20 years, Koedia has supported the sector through major shifts: agency digitalisation, API expansion and the multiplication of flight and hotel aggregators.
Olivier summarizes this evolution: “As APIs and players multiplied, the real challenge became offering the right content. We quickly moved from quantity to quality — and to more personalized offers.”
From turnkey solutions to modular, plug-and-play components
Today, travel distributors rely on open, modular solutions that adapt to fast-changing interfaces: APIs, Dynamic Packaging, AI agents…
“A solution should serve the real need — not the other way around,” Olivier stresses.
Data — the core challenge of today’s traveltech
In traveltech, data is no longer operational hygiene: it is a strategic asset.
It drives commercial accuracy — the right price, right timing, right availability — and ensures coherent booking flows. Reliable, normalised data protects margins, reduces disputes, secures reservations and improves customer experience.
But its impact goes further. Data is now the foundation that makes AI truly useful: recommendation, automated decisioning, dynamic optimisation, personalised content.
Without structured, fresh, contextualised data, AI remains theoretical — with no real business impact.
The future of traveltech will rely as much on the quality and governance of data as on the ability to expose and exploit it at scale.
DIGITRIPS Tech Today: a transversal, essential pillar of the Group
The technological showcase of a European travel group
DIGITRIPS now covers the entire travel value chain: flight and hotel content distribution, booking engines, white-label solutions and operational services.
One of DIGITRIPS’ strong differentiators lies in making part of its deep tech expertise accessible through DIGITRIPS Tech.
DIGITRIPS Tech aggregates sources, structures content, secures data and guarantees real-time reliability.
It enables distributors to access both global content and exclusive, in-house contracts — with precision and full control.
Two Core Expertise Areas That Will Drive DIGITRIPS Tech in the Next Few Years
Connectivity — the company’s historical DNA and a growth engine
DIGITRIPS Tech has built one of the most complete hotel-connectivity ecosystems on the market.
This technological mastery, developed over nearly two decades, allows large-scale orchestration while ensuring accuracy, pricing personalisation and up-to-date availability.
Today, this expertise positions DIGITRIPS Tech as a strategic partner for European distributors looking to secure flows, enrich their content and industrialise their distribution.
Negotiated rate management — a unique capability in the market
With its Hotel Direct Access solution, DIGITRIPS Tech simplified a historically complex workflow: distributors negotiate contracts, the platform takes care of everything else — rate ingestion, conditions, allotment sync, monitoring, and real-time availability.
“It’s simple, transparent, and it frees up valuable time to focus on contracting,” says Olivier Ferrero.
By industrialising a process that remains manual and fragile elsewhere, DIGITRIPS Tech delivers a unique operational advantage.
This ability to operationalise commercial complexity — without pushing it back to the distributor — is one of the pillars of DIGITRIPS Tech’s future growth.
Olivier Ferrero’s Vision for DIGITRIPS Tech in the Next Decade
“The next ten years will push us further in three directions: quality, personalisation and simplicity.
AI will help automate, personalise and refine search, but only if the underlying data is solid.
Systems must adapt to distributors — not the other way around.
DIGITRIPS’ role is to be a facilitator: to make travel distribution simpler.
With DIGITRIPS Tech, we enable travel professionals to focus on their core business.
It’s what we’ve done for 20 years — and what we’ll do even better in the future.”
