This December 2nd in London, DIGITRIPS has received a major recognition in the UK: the Travolution “Disruptor of the Year” Award for FREEZE, the most challenging innovation in flight booking DIGITRIPS launched in 2025.
A huge congratulations to all DIGITRIPS teams, and a warm thank you to the Travolution Awards jury for this honour.
Available to all DIGITRIPS B2B2C partners and on MisterFly.com, FREEZE is reshaping the flight-booking experience by making it more flexible, more secure, and more customer-friendly.
Here are some highlights of our presence at Travolution Awards in London this December 2025.
Table of content
- Travel Tech Innovation: Challenging Legacy and Redefining Flexibility
- Travolution Awards 2025: A Day of Travel Tech Insight and Industry Leadership
- FREEZE: A Travel Tech Innovation Redefining Flight Fare Locking
Travel Tech Innovation: Challenging Legacy and Redefining Flexibility
How FREEZE Meets Travolution’s Standards for Travel Tech Disruption
Travolution’s “Disruptor of the Year” award celebrates technological developments that challenge established norms and lay the foundations for the future of travel technology.
DIGITRIPS’ FREEZE feature, launched in early 2025, matched the following criteria and qualities highlighed by the jury :
- Agility and responsiveness in a fast-changing market
- A clear answer to modern consumer expectations for flexibility and reassurance
- Recent, impactful innovation developed in the past 12 months
- A capacity to disrupt legacy booking behaviours by giving users control without financial pressure
A Simple Travel Tech Innovation With Industry-Wide Impact
FREEZE introduces a new consumer behavior in flight shopping: lock today’s fare, decide later — no risk, no stress, no price fluctuation.
This user-friendly option drives both customer confidence and higher conversion for all DIGITRIPS B2B2C partners. FREEZE is intuitive, scalable, and built to enhance the full booking journey of travelers. Since Covid-19, travelers have been looking for more flexibility from booking and cancellation policies. FREEZE was designed to meet this ever-growing need, while disrupting the way the travel industry operates.
Travolution Awards 2025: A Day of Travel Tech Insight and Industry Leadership
Talks and Panels Shaping the Future of Travel Tech Innovation
Ahead of the awards ceremony, Travolution hosted a full day of panels and talks focused on the future of travel technology, in which DIGITRIPS’ Head of Marketing Cristina Raventos Viñas took part. The Travolution Innovation Summit explored themes that deeply resonate with DIGITRIPS’ vision.
Industry leaders explored themes that strongly echo the DIGITRIPS mission:
- Agentic systems vs traditional automation, highlighting how intelligent automation and accelerated workflows will redefine travel operations — perfectly aligned with DIGITRIPS’ drive for agility.
- The Innovation Report 2025 by Travelier & Mastercard, showcasing a sharp rise in tech investment across travel.
- A discussion on Web3, blockchain and payment infrastructures, confirming the shift toward seamless B2B2C connectivity.
- WTTC’s research on how travel demand and traveller expectations will evolve through 2026.
- Skyscanner’s deep dive into AI transformation and next-generation metasearch.
- A closing discussion on end-to-end traveller experiences and how interconnected technologies are shaping the future of distribution — a theme central to the DIGITRIPS ecosystem.
Key Takeaways: AI, Connectivity and the Future of Travel Distribution
Insights shared by Cristina Raventos (Head of Marketing, DIGITRIPS), who attended the Summit, reinforced how aligned these industry shifts are with our roadmap:
- AI is redefining value chains, and the challenge is no longer technology — it’s integration. This resonates with DIGITRIPS’ ability to turn complexity into simple, high-performing solutions.
- A strategic debate emerged between direct distribution vs. a renewed OTA model, but one constant remains: competitive advantage will be built on AI, actionable data, and enhanced customer experience — all areas where DIGITRIPS is already advancing.
- The industry’s trajectory shows a clear need for stronger connectivity and increased IT investment. Future leaders will be those who can orchestrate fluid, high-performing networks — exactly the strength of the DIGITRIPS ecosystem.
These trends don’t just echo our strategy — they validate it, reinforcing our ambition to help shape a more connected, efficient and experience-driven Travel Tech ecosystem.
FREEZE: A Travel Tech Innovation Redefining Flight Fare Locking
Why FREEZE Stands Out as a Future-Shaping Travel Tech Solution
FREEZE allows travellers to secure today’s airfare by paying a simple option fee. Travelers can confirm — or decline — their booking up to 10 days before departure. The ticket is only issued after final payment, giving full flexibility until the last step.
A Disruptive, User-Centric Innovation for Modern Travellers
The FREEZE option is:
- available for departures between 15 days and one year,
- non-refundable,
- payable by card only,
- and activates services such as seat selection only once the booking is confirmed.
A Recognition Anchored in Strong Travel Tech Market Trends
The conversations of the day all pointed in the same direction: travelers expect more control, more reassurance and more optionality.
FREEZE delivers exactly that — making this award not just timely, but meaningful for the future of the industry.
FREEZE was also the winner of Trophées de l’Innovation Tourisme 2025 (Transportation category) last July 2025, another significant recognition.
A simple feature with a powerful impact — and now recognized with a Travolution Award for 2025 !
