{"id":8749,"date":"2026-01-06T16:16:21","date_gmt":"2026-01-06T15:16:21","guid":{"rendered":"https:\/\/www.digitrips.com\/?p=8749"},"modified":"2026-01-06T16:16:22","modified_gmt":"2026-01-06T15:16:22","slug":"digitrips-fitur-2026-travel-tech","status":"publish","type":"post","link":"https:\/\/www.digitrips.com\/it\/digitrips-fitur-2026-travel-tech\/","title":{"rendered":"DIGITRIPS at FITUR\u00a02026:\u00a0Meet\u00a0a Leading\u00a0European\u00a0Travel\u00a0Tech &amp; Distribution Player in Madrid\u00a0"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/liveconnect-events.ifema.es\/t\/3a88c5e5-a6e1-4898-b72b-103e4eed1731\/editions\/45945b[\u2026]rs\/d285ab82-2432-435d-b018-a97d7364a8f3\/meeting-request\">FITUR<\/a>, the\u00a0<strong>International Tourism Trade Fair in Madrid organized by IFEMA Madrid<\/strong>, returns from\u00a0<strong>January 21st to 25<sup>th<\/sup>\u00a0of 2026<\/strong>, bringing together travel brands, destinations, tour operators, travel\u00a0agencies, hotel distribution managers\u00a0and technology providers from around the world.\u00a0<a href=\"https:\/\/liveconnect-events.ifema.es\/t\/3a88c5e5-a6e1-4898-b72b-103e4eed1731\/editions\/45945b[\u2026]rs\/d285ab82-2432-435d-b018-a97d7364a8f3\/meeting-request\">DIGITRIPS will take part in FITUR 2026<\/a> for the very first time ever to showcase all its travel and hotal distribution and connectivity solutions !<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FITUR 2026,&nbsp;a&nbsp;Key&nbsp;Travel&nbsp;Distribution Event for the Global&nbsp;Travel&nbsp;Tech&nbsp;Ecosystem<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">FITUR 2026, a strategic event for travel distribution professionals<\/h3>\n\n\n\n<p>Over the years, FITUR has become a\u00a0<strong>strategic hub\u00a0and an unmissable event\u00a0for\u00a0travel tech and travel distribution innovation,<\/strong>\u00a0with a strong focus on digital transformation, travel distribution, APIs,\u00a0automation\u00a0and new business models in Travel. <\/p>\n\n\n\n<p>FITUR 2026 will once again highlight how\u00a0<strong>travel technology is reshaping the industry\u00a0and DIGITRIPS Group will take part in the travel expo for the very first time next\u00a0January\u00a02026, after a successful participation last November at <a href=\"https:\/\/www.digitrips.com\/it\/digitrips-travel-tech-wtm-london-2025\/\">WTM London 2025<\/a>.\u00a0<\/strong>As digital transformation reshaped the industry, FITUR progressively strengthened its focus on\u00a0<strong>travel tech innovation<\/strong>, highlighting solutions around\u00a0<strong>travel product distribution<\/strong>, <strong>connectivity, APIs, automation, data-driven\u00a0performance\u00a0and scalable booking platforms<\/strong>.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.digitrips.com\/it\/eventi-di-approfondimento\/\"><strong>Discover the travel expos DIGITRIPS took part in 2025<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today, FITUR strengthens its position as a\u00a0<strong>key connector between tourism decision-makers and travel technology providers<\/strong>, with the launch of a\u00a0<strong>dedicated FITUR Tech hall for the first time<\/strong>. Focused on\u00a0<strong>knowledge, innovation and technology<\/strong>, this new space will be exclusively open during the\u00a0<strong>B2B days<\/strong>, reinforcing FITUR\u2019s role as a must-attend event for travel professionals looking to\u00a0<strong>scale their distribution, innovate through technology and stay competitive in a rapidly evolving market<\/strong>.\u00a0<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DIGITRIPS at FITUR&nbsp;2026:&nbsp;A Strategic&nbsp;Presence&nbsp;for&nbsp;Travel&nbsp;Distribution Innovation<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DIGITRIPS travel\u00a0tech\u00a0presence\u00a0in Madrid\u00a0FITUR 2026<\/strong><\/h3>\n\n\n\n<p>DIGITRIPS\u00a0will\u00a0be\u00a0attending\u00a0<strong>FITUR 2026 in Madrid<\/strong>,\u00a0reinforcing\u00a0its\u00a0ambition to support\u00a0travel\u00a0professionals\u00a0across\u00a0Europe\u00a0with\u00a0<strong>scalable, high-performance\u00a0<a href=\"https:\/\/www.digitrips.com\/it\/soluzioni\/\">travel\u00a0tech solutions<\/a><\/strong>.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/01\/fitur-2026-1024x1024.png\" alt=\"DIGITRIPS at FITUR 2026 next Januray 21st to 25th\" class=\"wp-image-8742\" style=\"width:455px;height:auto\" srcset=\"https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/01\/fitur-2026-1024x1024.png 1024w, https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/01\/fitur-2026-300x300.png 300w, https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/01\/fitur-2026-150x150.png 150w, https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/01\/fitur-2026-768x768.png 768w, https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/01\/fitur-2026.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why&nbsp;meet&nbsp;DIGITRIPS at FITUR 2026<\/strong><\/h3>\n\n\n\n<p>FITUR&nbsp;2026&nbsp;is&nbsp;a key&nbsp;opportunity&nbsp;for DIGITRIPS&nbsp;to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote its <a href=\"https:\/\/www.digitrips.com\/it\/soluzioni\/\">distribution and connectivity solutions<\/a> to hotel distribution managers,\u00a0<\/li>\n\n\n\n<li>Discuss&nbsp;concrete&nbsp;use cases&nbsp;around&nbsp;<strong>connectivity,&nbsp;booking&nbsp;performance, digital&nbsp;growth&nbsp;and&nbsp;travel-as-a-service.<\/strong>&nbsp;<\/li>\n\n\n\n<li>Showcase&nbsp;its&nbsp;<strong>end-to-end&nbsp;travel&nbsp;distribution solutions<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where\u00a0and\u00a0When\u00a0to\u00a0Meet\u00a0DIGITRIPS\u00a0at FITUR 2026<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Events\u00a0details\u00a0and location<\/strong><\/h3>\n\n\n\n<p><strong>IFEMA Madrid \u2013 Spain\u00a0<\/strong><\/p>\n\n\n\n<p>\ud83d\udcc5\u00a0<strong>Dates:<\/strong>\u00a0January\u00a021\u201325, 2026\u00a0<br>\ud83d\udccd\u00a0<strong>Location:<\/strong>\u00a0Booth Stand\u00a0<strong>12C16<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>DIGITRIPS\u00a0teams\u00a0will\u00a0be\u00a0available\u00a0throughout\u00a0the\u00a0expo\u00a0for\u00a0<strong>live demos, business\u00a0meetings\u00a0and partnership discussions<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/liveconnect-events.ifema.es\/t\/3a88c5e5-a6e1-4898-b72b-103e4eed1731\/editions\/45945b[\u2026]rs\/d285ab82-2432-435d-b018-a97d7364a8f3\/meeting-request\"><strong>Book a meeting<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DIGITRIPS\u00a0Travel\u00a0Tech Solutions\u00a0presented\u00a0at FITUR 2026<\/strong>\u00a0<\/h2>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>DIGITRIPS <\/strong>delivers a global and unified travel tech ecosystem designed for all travel distribution players, through <a href=\"https:\/\/www.digitrips.com\/it\/soluzioni\/\">three complementary solutions<\/a>.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DIGITRIPS Tech \u2013 APIs &amp;\u00a0Travel\u00a0Distribution\u00a0Technology<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.digitrips.com\/it\/soluzioni\/#DIGITRIPSTech\">Advanced\u00a0<strong>travel APIs and connectivity solutions<\/strong>\u00a0<\/a>for travel distributors, OTAs, DMCs,\u00a0hotels\u00a0distribution\u00a0managers and tech players, designed to simplify connectivity, scale distribution\u00a0and\u00a0optimization\u00a0booking flows.<strong>\u00a0<\/strong>At FITUR 2026, DIGITRIPS teams will present their various solutions for hotel connectivity and distribution for all types of hotel management players.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DIGITRIPS\u00a0Partners\u00a0\u2013 E-commerce &amp;\u00a0CSE\u00a0Travel\u00a0Solutions<\/strong>\u00a0<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.digitrips.com\/it\/soluzioni\/#DIGITRIPSPartners\">White-label travel solutions<\/a> for\u00a0<strong>e-commerce platforms, be they travel or non-travel brands,\u00a0<\/strong>enabling\u00a0them\u00a0to integrate travel seamlessly into their digital ecosystems.\u00a0DIGITRIPS believe travel-as-a-service is the next\u00a0big thing\u00a0in the travel distribution\u00a0industry !\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DIGITRIPS Pro \u2013\u00a0Travel\u00a0Tech for\u00a0Travel\u00a0Agencies<\/strong><\/h3>\n\n\n\n<p>A\u00a0<a href=\"https:\/\/www.digitrips.com\/it\/soluzioni\/#DIGITRIPSPro\">powerful\u00a0and\u00a0seamless\u00a0booking\u00a0platform<\/a>\u00a0dedicated\u00a0to\u00a0<strong>travel\u00a0agents<\/strong>,\u00a0combining\u00a0multi-source flight\/hotel\/transfer\/car\u00a0content,\u00a0dynamic\u00a0packaging\u00a0and smart\u00a0tools\u00a0to\u00a0improve\u00a0efficiency\u00a0and conversion.\u00a0<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Travel\u00a0distribution\u00a0expert :\u00a0why\u00a0to\u00a0meet\u00a0DIGITRIPS at\u00a0FITUR 2026\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As the\u00a0travel\u00a0industry\u00a0accelerates\u00a0its\u00a0digital transformation, FITUR has\u00a0positioned\u00a0itself\u00a0as a\u00a0<strong>gateway\u00a0between\u00a0tourism\u00a0and\u00a0technology\u00a0and has\u00a0become, over the\u00a0decades, the\u00a0biggest\u00a0travel\u00a0fair\u00a0of the\u00a0year\u00a0in Europe.<\/strong>\u00a0<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Travel distribution challenges meet technology innovation<\/h3>\n\n\n\n<p>DIGITRIPS\u2019&nbsp;presence&nbsp;at FITUR 2026&nbsp;in&nbsp;Madrid&nbsp;reflects&nbsp;its&nbsp;mission&nbsp;to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Support\u00a0<strong>travel\u00a0distribution\u00a0and\u00a0especially\u00a0hotel\u00a0distribution\u00a0at\u00a0scale,<\/strong>\u00a0<\/li>\n\n\n\n<li>Help\u00a0partners\u00a0build\u00a0<strong>efficient, flexible and future-ready\u00a0travel\u00a0platforms<\/strong>\u00a0<\/li>\n\n\n\n<li>Enable\u00a0seamless\u00a0<strong>connectivity\u00a0across\u00a0travel\u00a0products,\u00a0for all travel distribution actors.<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s\u00a0Talk Business at FITUR 2026<\/strong>\u00a0<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meet\u00a0DIGITRIPS in Madrid at FITUR 2026<\/strong><\/h3>\n\n\n\n<p>Are&nbsp;you&nbsp;:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A<strong>\u00a0hotel chain manager<\/strong>\u00a0looking for better and at-scale distribution of your\u00a0hotel\u00a0products ?\u00a0<\/li>\n\n\n\n<li>a\u00a0<strong>travel\u00a0brand or e-commerce\u00a0player<\/strong>\u00a0aiming\u00a0to\u00a0integrate\u00a0travel\u00a0into\u00a0your\u00a0offering\u00a0?\u00a0<\/li>\n\n\n\n<li>a\u00a0<strong>travel\u00a0tech or distribution\u00a0company<\/strong>\u00a0searching\u00a0for reliable APIs and\u00a0connectivity?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>Meet&nbsp;DIGITRIPS at FITUR 2026<\/strong>&nbsp;and explore how&nbsp;our&nbsp;travel&nbsp;tech solutions can support&nbsp;your&nbsp;growth&nbsp;across&nbsp;Europe and&nbsp;beyond.&nbsp;<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/liveconnect-events.ifema.es\/t\/3a88c5e5-a6e1-4898-b72b-103e4eed1731\/editions\/45945b[\u2026]rs\/d285ab82-2432-435d-b018-a97d7364a8f3\/meeting-request\">Book a meeting<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find DIGITRIPS Group at FITUR 2026 in Madrid next January 21st to 25th and discover our travel and hotel distribution solutions !<\/p>\n","protected":false},"author":7,"featured_media":8741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36,58],"tags":[115,83,161,86],"class_list":["post-8749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiere-e-conferenze","category-gruppo-digitrips","tag-europe-it","tag-event-it","tag-fitur-it","tag-trade-show-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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