{"id":10790,"date":"2026-07-28T17:40:06","date_gmt":"2026-07-28T15:40:06","guid":{"rendered":"https:\/\/www.digitrips.com\/?p=10790"},"modified":"2026-09-04T11:40:04","modified_gmt":"2026-09-04T09:40:04","slug":"guide-de-la-distribution-hoteliere-b2b","status":"publish","type":"post","link":"https:\/\/www.digitrips.com\/nl\/guide-de-la-distribution-hoteliere-b2b\/","title":{"rendered":"Guide de la distribution h\u00f4teli\u00e8re B2B : comprendre l&#8217;\u00e9cosyst\u00e8me et son vocabulaire"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi la distribution h\u00f4teli\u00e8re est-elle aussi complexe ?<\/strong> Quels sont ses diff\u00e9rents acteurs ? \u00c0 quoi servent un PMS, un CRS ou un channel manager ? Dans ce guide DIGITRIPS Tech de la distribution h\u00f4teli\u00e8re B2B, d\u00e9couvrez les principaux concepts de la distribution h\u00f4teli\u00e8re B2B et le r\u00f4le de chaque technologie et de chaque acteur dans le parcours d&#8217;une r\u00e9servation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sommaire<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.digitrips.com\/nl\/guide-de-la-distribution-hoteliere-b2b\/#fournisseurs-h\u00f4tels-definition\">Les fournisseurs de contenu h\u00f4telier<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.digitrips.com\/nl\/guide-de-la-distribution-hoteliere-b2b\/#distributeur-voyages-B2B-definition\">Les distributeurs de voyage<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.digitrips.com\/nl\/guide-de-la-distribution-hoteliere-b2b\/#distribution-hotel-B2B-solution\">Les solutions et syst\u00e8mes de distribution<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.digitrips.com\/nl\/guide-de-la-distribution-hoteliere-b2b\/#distribution-hotel-B2B-enjeux\">Les concepts cl\u00e9s de la distribution h\u00f4teli\u00e8re<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"fournisseurs-h\u00f4tels-definition\" class=\"wp-block-heading\">Les fournisseurs de contenu h\u00f4telier<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Les fournisseurs sont les acteurs qui mettent des chambres d&#8217;h\u00f4tels, h\u00e9bergements et leurs services associ\u00e9s (petit-d\u00e9jeuner, annulation, tarifs n\u00e9goci\u00e9s) accessibles aux distributeurs de voyage. Selon leur mod\u00e8le, ils commercialisent leurs propres \u00e9tablissements ou regroupent l&#8217;offre de plusieurs h\u00f4tels. <\/summary>\n<p class=\"wp-block-paragraph\"><\/p>\n<\/details>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00f4tel ind\u00e9pendant<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un h\u00f4tel ind\u00e9pendant est un \u00e9tablissement qui n&#8217;appartient pas \u00e0 une cha\u00eene h\u00f4teli\u00e8re. Il g\u00e8re directement sa politique tarifaire, ses disponibilit\u00e9s et sa distribution, tout en pouvant s&#8217;appuyer sur des partenaires technologiques ou des distributeurs pour vendre ses chambres \u00e0 plus grande \u00e9chelle.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cha\u00eene h\u00f4teli\u00e8re<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une cha\u00eene h\u00f4teli\u00e8re regroupe plusieurs \u00e9tablissements sous une m\u00eame marque ou un m\u00eame groupe. Elle centralise g\u00e9n\u00e9ralement une partie de sa strat\u00e9gie commerciale, de son syst\u00e8me de r\u00e9servation et de sa distribution afin d&#8217;assurer une gestion homog\u00e8ne de l&#8217;ensemble de son r\u00e9seau.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Grossiste h\u00f4telier (wholesaler)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le grossiste h\u00f4telier n\u00e9gocie des tarifs et des allotements aupr\u00e8s des h\u00f4tels afin de les redistribuer \u00e0 des professionnels du voyage. Son r\u00f4le consiste \u00e0 rendre cette offre accessible \u00e0 un large r\u00e9seau de distributeurs sans que chaque acteur ait \u00e0 n\u00e9gocier directement avec les \u00e9tablissements.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Bedbank ou banque d&#8217;h\u00f4tel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une bedbank est une plateforme sp\u00e9cialis\u00e9e dans la distribution B2B d&#8217;h\u00e9bergements. Contrairement \u00e0 un simple catalogue d&#8217;h\u00f4tels, elle agr\u00e8ge un vaste inventaire provenant de milliers d&#8217;\u00e9tablissements et le met \u00e0 disposition de ses partenaires via des interfaces de r\u00e9servation ou des API. Les bedbanks jouent aujourd&#8217;hui un r\u00f4le central dans la distribution h\u00f4teli\u00e8re internationale.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Contrat Direct<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On parle de contrat direct lorsqu&#8217;un distributeur travaille directement avec un h\u00f4tel ou une cha\u00eene h\u00f4teli\u00e8re, sans passer par un interm\u00e9diaire comme une bedbank. Cette relation permet g\u00e9n\u00e9ralement de personnaliser les conditions commerciales et d&#8217;acc\u00e9der \u00e0 des contenus ou tarifs sp\u00e9cifiques.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Consolidateur<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le consolidateur rassemble plusieurs sources de contenu h\u00f4telier afin de proposer une offre plus large \u00e0 ses partenaires. Il peut combiner des contrats directs, des bedbanks, des cha\u00eenes h\u00f4teli\u00e8res ou d&#8217;autres fournisseurs dans une seule plateforme de distribution.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.digitrips.com\/nl\/producten\/\"><strong>D\u00e9couvrir nos produits H\u00e9bergements<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"distributeur-voyages-B2B-definition\" class=\"wp-block-heading\">Les distributeurs de voyages<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Les distributeurs sont les entreprises qui commercialisent les offres h\u00f4teli\u00e8res aupr\u00e8s d&#8217;autres professionnels ou directement aupr\u00e8s des voyageurs. Ils constituent le dernier maillon avant la r\u00e9servation.<\/summary>\n<p class=\"wp-block-paragraph\"><\/p>\n<\/details>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">OTA (Online Travel Agency)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une OTA est une agence de voyage en ligne qui permet aux voyageurs de rechercher, comparer et r\u00e9server des h\u00e9bergements sur internet. Elle commercialise g\u00e9n\u00e9ralement des contenus provenant de plusieurs fournisseurs tout en proposant une exp\u00e9rience de r\u00e9servation unifi\u00e9e.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Agence de voyage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;agence de voyage accompagne ses clients dans la r\u00e9servation de prestations touristiques. Selon son activit\u00e9, elle peut vendre des h\u00f4tels seuls, des s\u00e9jours, des voyages sur mesure ou des packages en s&#8217;appuyant sur diff\u00e9rents fournisseurs de contenu.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Tour Op\u00e9rateur<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le tour-op\u00e9rateur construit ses propres offres de voyage en combinant plusieurs prestations, comme un h\u00f4tel, un vol ou un transfert. Il distribue ensuite ces produits aupr\u00e8s des agences de voyage ou directement aupr\u00e8s des voyageurs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">TMC (Travel Management Company)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une TMC est sp\u00e9cialis\u00e9e dans la gestion des d\u00e9placements professionnels. Au-del\u00e0 de la r\u00e9servation, elle accompagne les entreprises sur des sujets comme la politique voyage, le suivi des d\u00e9penses ou le service aux voyageurs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Metasearch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un m\u00e9tamoteur ne vend pas directement des chambres d&#8217;h\u00f4tel. Il compare les offres disponibles aupr\u00e8s de plusieurs distributeurs afin d&#8217;aider les voyageurs \u00e0 trouver le meilleur prix ou la meilleure option avant de les rediriger vers le site de r\u00e9servation.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">GDS (Global Distribution System)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un GDS est une plateforme de distribution historique utilis\u00e9e par les agences de voyage pour acc\u00e9der \u00e0 diff\u00e9rents contenus touristiques, notamment les vols, les h\u00f4tels ou les voitures de location. Il permet de centraliser les offres de nombreux fournisseurs dans un m\u00eame environnement de r\u00e9servation.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/07\/guide-distribution-hoteliere-1-1024x576.png\" alt=\"\" class=\"wp-image-10784\" srcset=\"https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/07\/guide-distribution-hoteliere-1-1024x576.png 1024w, https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/07\/guide-distribution-hoteliere-1-300x169.png 300w, https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/07\/guide-distribution-hoteliere-1-768x432.png 768w, https:\/\/www.digitrips.com\/wp-content\/uploads\/2026\/07\/guide-distribution-hoteliere-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">(c) DIGITRIPS<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"distribution-hotel-B2B-solution\" class=\"wp-block-heading\">Les solutions et syst\u00e8mes de distribution<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Derri\u00e8re chaque r\u00e9servation se trouvent plusieurs syst\u00e8mes qui assurent la gestion des disponibilit\u00e9s, la mise \u00e0 jour des tarifs et la circulation des informations entre les diff\u00e9rents acteurs.<\/summary>\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/details>\n\n\n\n<h3 class=\"wp-block-heading\">PMS (Property Management System)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le PMS est le logiciel utilis\u00e9 par un h\u00f4tel pour g\u00e9rer son activit\u00e9 quotidienne. Il centralise notamment les r\u00e9servations, les arriv\u00e9es, les d\u00e9parts, l&#8217;occupation des chambres ou encore la facturation. Il constitue le c\u0153ur op\u00e9rationnel de l&#8217;\u00e9tablissement.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CRS (Central Reservation System)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le CRS est un syst\u00e8me de r\u00e9servation qui centralise les disponibilit\u00e9s et les tarifs d&#8217;un h\u00f4tel ou d&#8217;une cha\u00eene afin de les distribuer sur diff\u00e9rents canaux de vente. Il fait le lien entre les outils internes de l&#8217;h\u00f4tel et les partenaires de distribution.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Channel Manager<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le Channel Manager permet de diffuser automatiquement les disponibilit\u00e9s et les tarifs d&#8217;un h\u00f4tel vers plusieurs canaux de distribution. Lorsqu&#8217;une chambre est r\u00e9serv\u00e9e ou qu&#8217;un tarif \u00e9volue, les informations sont synchronis\u00e9es en temps r\u00e9el afin d&#8217;\u00e9viter les erreurs ou les surventes.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">API<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une API permet \u00e0 deux syst\u00e8mes informatiques d&#8217;\u00e9changer automatiquement des donn\u00e9es. Dans la distribution h\u00f4teli\u00e8re, elle sert notamment \u00e0 transmettre les disponibilit\u00e9s, les tarifs, les descriptions d&#8217;h\u00f4tels ou les r\u00e9servations entre les diff\u00e9rents acteurs du march\u00e9.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Connectivit\u00e9 h\u00f4teli\u00e8re<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La connectivit\u00e9 h\u00f4teli\u00e8re d\u00e9signe l&#8217;ensemble des connexions techniques qui permettent aux h\u00f4tels, distributeurs et plateformes de communiquer entre eux. Plus cette connectivit\u00e9 est performante, plus les donn\u00e9es circulent rapidement et de mani\u00e8re fiable.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.tourmag.com\/DIGITRIPS-Tech-acteur-cle-de-la-distribution-de-voyages-et-de-la-Travel-Tech-en-Europe_a129301.html\"><strong>D\u00e9couvrir DIGITRIPS Tech sur Tourmag<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"distribution-hotel-B2B-enjeux\" class=\"wp-block-heading\">Les concepts cl\u00e9s de la distribution h\u00f4teli\u00e8re B2B<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Ces notions reviennent r\u00e9guli\u00e8rement lorsqu&#8217;on parle de distribution h\u00f4teli\u00e8re B2B. Elles permettent de mieux comprendre comment les plateformes construisent et optimisent leur offre.<\/summary>\n<p class=\"wp-block-paragraph\"><\/p>\n<\/details>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Inventaire h\u00f4telier<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;inventaire h\u00f4telier correspond \u00e0 l&#8217;ensemble des chambres, tarifs, disponibilit\u00e9s et services qu&#8217;un fournisseur met \u00e0 disposition des distributeurs. Cet inventaire \u00e9volue en permanence en fonction des r\u00e9servations, des annulations ou des ajustements tarifaires.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Agr\u00e9gation h\u00f4teli\u00e8re<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;agr\u00e9gation consiste \u00e0 r\u00e9unir plusieurs sources de contenu h\u00f4telier au sein d&#8217;une m\u00eame plateforme. L&#8217;objectif est d&#8217;offrir un choix plus large tout en simplifiant l&#8217;acc\u00e8s \u00e0 des milliers d&#8217;\u00e9tablissements <a href=\"https:\/\/www.digitrips.com\/nl\/oplossingen\/#DIGITRIPSTech\" type=\"link\" id=\"https:\/\/www.digitrips.com\/fr\/solutions\/#DIGITRIPSTech\">via une seule connexion<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Mapping h\u00f4tel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le mapping permet d&#8217;identifier qu&#8217;un m\u00eame h\u00f4tel est pr\u00e9sent chez plusieurs fournisseurs, m\u00eame lorsque les r\u00e9f\u00e9rences ou les identifiants sont diff\u00e9rents. Cette \u00e9tape est indispensable pour garantir une pr\u00e9sentation coh\u00e9rente des offres.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9doublonnage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois le mapping effectu\u00e9, le d\u00e9doublonnage consiste \u00e0 regrouper les diff\u00e9rentes offres d&#8217;un m\u00eame \u00e9tablissement afin d&#8217;\u00e9viter que celui-ci apparaisse plusieurs fois dans les r\u00e9sultats de recherche. Les voyageurs b\u00e9n\u00e9ficient ainsi d&#8217;une exp\u00e9rience plus claire et peuvent comparer les diff\u00e9rentes conditions propos\u00e9es pour un m\u00eame h\u00f4tel.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Yield management<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le yield management est une strat\u00e9gie d&#8217;optimisation des revenus qui consiste \u00e0 ajuster les prix des chambres en fonction de la demande, de la p\u00e9riode, du taux d&#8217;occupation ou encore des \u00e9v\u00e9nements locaux. Son objectif est de trouver le meilleur \u00e9quilibre entre taux de remplissage et rentabilit\u00e9, en faisant \u00e9voluer les tarifs au fil du temps plut\u00f4t qu&#8217;en appliquant un prix fixe.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Mieux comprendre pour mieux distribuer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>distribution h\u00f4teli\u00e8re B2B<\/strong> repose sur un \u00e9cosyst\u00e8me dense, o\u00f9 fournisseurs, distributeurs et solutions technologiques doivent communiquer de mani\u00e8re fluide, <a href=\"https:\/\/www.digitrips.com\/nl\/distribution-voyage-digital-frederic-pilloud\/\">comme le pr\u00e9cisait Fr\u00e9d\u00e9ric Pilloud<\/a>, Directeur du Digital chez DIGITRIPS. Comprendre le r\u00f4le d\u2019une bedbank, d\u2019un CRS, d\u2019un channel manager ou d\u2019une API permet de mieux appr\u00e9hender les enjeux li\u00e9s \u00e0 la qualit\u00e9 des contenus, \u00e0 la performance des connexions et \u00e0 la gestion de multiples sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd\u2019hui, l\u2019enjeu ne consiste plus seulement \u00e0 acc\u00e9der \u00e0 davantage d\u2019inventaire h\u00f4telier. Il s\u2019agit aussi de <strong>connecter les bons partenaires<\/strong>, d\u2019<strong>orchestrer les flux<\/strong> et de <strong>rendre les contenus r\u00e9ellement exploitables<\/strong> par les acteurs du voyage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est dans cette logique que <a href=\"https:\/\/www.digitrips.com\/nl\/oplossingen\/#DIGITRIPSTech\" type=\"link\" id=\"https:\/\/www.digitrips.com\/fr\/solutions\/#DIGITRIPSTech\">DIGITRIPS Tech<\/a> d\u00e9veloppe des solutions de connectivit\u00e9 et de distribution telles que <strong>TravelPlugz<\/strong> ou <strong>Hotel Direct Access<\/strong>, pens\u00e9es pour simplifier les \u00e9changes entre fournisseurs, plateformes et distributeurs de voyage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi la distribution h\u00f4teli\u00e8re est-elle aussi complexe ? Quels sont ses diff\u00e9rents acteurs ? \u00c0 quoi servent un PMS, un CRS ou un channel manager ? Dans ce guide DIGITRIPS de la distribution h\u00f4teli\u00e8re B2B, d\u00e9couvrez les principaux concepts de la distribution h\u00f4teli\u00e8re B2B et le r\u00f4le de chaque technologie et de chaque acteur dans le parcours d&#8217;une r\u00e9servation.<\/p>\n","protected":false},"author":1,"featured_media":10781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","page_builder":"","footnotes":""},"categories":[57,49],"tags":[],"class_list":["post-10790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitrips-groep-nl","category-digitrips-tech-nl"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le guide de la distribution h\u00f4teli\u00e8re B2B par DIGITRIPS Tech<\/title>\n<meta name=\"description\" content=\"CRS, bed bank, GDS ou encore PMS : 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