Tag: travel tech

TTG TRAVEL EXPERIENCE 2025 in Rimini : DIGITRIPS’ in the center of Italian travel tech market

DIGITRIPS at TTG Travel Experience 2025 in Rimini Italy

For the second consecutive year, DIGITRIPS participated in TTG Travel Experience travel and travel tech fair in Rimini, Italy. A unique opportunity for the Group to shine under its new branding, and to connect with Italian tourism professionals. Summary A renewed identity meets a receptive market From MisterFly to DIGITRIPS: a new chapter for a European travel tech leader For the first time under its unified DIGITRIPS brand, the travel tech group made a strong impression at TTG Travel Experience Rimini. Known in France through its successful B2B platform DIGITRIPS Pro – formerly known as Misterfly Pro by many – DIGITRIPS is now consolidating all its activities under one international brand — a move that reflects its ambition to position itself as a leading European travel tech group.  “This 2025 edition of TTG Travel Experience was the second major event after our rebranding, and seeing the DIGITRIPS identity live on the booth — bold, modern, and recognizable — was a proud moment for the entire team,” shared DIGITRIPS Head of Marketing Cristina Raventos.  The new branding not only embodies the group’s multi-solution DNA (Pro, Partners, Tech), but also strengthens its visibility among Italian travel professionals, a market that has shown both curiosity and enthusiasm during TTG Travel Experience 2025.  “The best moment was coming together as a team, meeting our partners and exploring opportunities to work together to grow their businesses and add value,” shared Vicki Wickens, newly appointed VP International Growth. “There’s clearly a market for our products, and I’m excited to launch Tech and Partners in addition to Pro so we can take DIGITRIPS to the next level.” A growing footprint in Italy Two years of presence, and growing momentum Although DIGITRIPS has been present at TTG Travel Experience in Rimini for two consecutive years, 2025 marked a turning point: the brand is now establishing itself as a credible and innovative player in the Italian travel technology landscape.  “It was my sixth edition of TTG Travel Experience, but my first with DIGITRIPS,” said Michele Mazzini, Sales General Manager for the Italian market. “Every year, I notice an improvement in the quality of meetings and exchanges — and this edition was no exception.”  The team came together from across Europe to Rimini, with one shared goal: to strengthen DIGITRIPS’ relationships with local partners and explore new opportunities across both leisure and business travel sectors in the Italian market.  Strong engagement from Italian travel professionals “I noticed maximum attention from our existing clients — for both our API offer and web agent tool,” added Michele Mazzini. “Italian travel agents are clearly interested in our DIGITRIPS Pro web agent tool proposition. Despite a highly competitive and challenging market, we were warmly welcomed by Italian agencies and local travel and tourism networks.”  This positive reception confirms that DIGITRIPS’ dual approach — combining content distribution and technology — resonates deeply with Italian professionals seeking flexibility and reliability in their daily operations management.  Offering travel tech SaaS solutions to Italian professionals Client meetings and web agent tool demos “There are two best moments at TTG Travel Experience,” explained Michele. “The first, when the doors open and you check that everything is ready for your clients, prospects, and colleagues. The second, at the end of each day, when you look at your notes and business cards and realize the quality of your day — and that another, more informal round of connections is about to start.”  These words perfectly capture the dual rythm of TTG Travel Experience — structured meetings combined with spontaneous exchanges — where trust, authenticity, and shared ambitions fuel the success of the event.  DIGITRIPS Pro, Partners or Tech : united around innovation  Beyond the booth, TTG TRAVEL EXPERIENCE was also an opportunity for DIGITRIPS teams from different countries to connect in person, exchange market insights, and align around future developments. The energy, enthusiasm, and curiosity shown by Italian partners made this edition particularly special.  “What stood out to me was spending time together as a European team,” said Maxime, Sales Manager. “It was the perfect occasion to debrief, share perspectives, and spend time with colleagues in a more relaxed setting. This mix of professionalism and human connection really defines the DIGITRIPS spirit. It is in everyone’s DNA.”  Shaping DIGITRIPS’ presence in the Italian travel distribution market New partnerships and long-term ambitions Following TTG TRAVEL EXPERIENCE, DIGITRIPS is already planning follow-up actions and dedicated events in Italy to continue engaging with travel agents, partners, introduce new products, and expand its footprint in both leisure and business travel.  “We clearly have a role to play in the technology and business travel segments,” concluded Michele Mazzini. “And the Italian market is ready for it.”  With a strong start to its rebranding journey, DIGITRIPS is entering 2026 as a confident and recognized player in the European travel tech ecosystem. 

An unforgettable 10th travel tech edition of IFTM for DIGITRIPS !

digitrips ten years iftm travel tech

For the 10th consecutive year, DIGITRIPS took part in IFTM travel and tourism fair, an exhibition the Group does not miss as it has become one of the leading travel distribution and travel tech event in Europe. But this year’s edition was a bit special for DIGITRIPS, known as Misterfly for many – we celebrated 10 years of travel tech innovations, surrounded by our collaborators, travel industry partners, suppliers and investors. Here is a recap of this unforgettable travel tech edition of IFTM 2025 ! A travel tech actors gathering at IFTM 2025 A successful 2025 IFTM edition for DIGITRIPS IFTM 2025 edition in Paris welcomed more than 32,000 visitors over three days – a truly successful edition ! From September 23rd to Sept. 25th, DIGITRIPS’ teams from all around Europe participated in IFTM Top Résa 2025 edition in Paris, to present the full range of travel tech solutions the Group offers to travel and tourism professionals worldwide. Our collaborators caught up with long-date partners and tied bonds with future clients over fruitful conversations during the three-day travel expo. Travel agents, Tourism Boards, airlines, bed banks, e-retailers, corporate travel providers, GDS’ or aggregators – our teams presented the varied portfolio of offers composing our three brands Digitrips Pro, Digitrips Partners or Digitrips Tech. What a chance to have the collaborators from all three brands onboard in Paris to connect with all travel tech actors, old and new ! Three travel tech conferences to make DIGITRIPS shine DIGITRIPS also took part in the travel tech conversation during IFTM 2025, as three of our executive team members were invited for round tables or talks, with travel industry leaders. Emilie Dumont and the impact of covid on tourism DIGITRIPS CEO Emilie Dumont was invited to discuss the impact of Covid on tourism, alongside Amadeus France CEO Frédéric Saunier, Protourisme CEO Didier Arino, Travelsoft and Orchestra Founder and CEO Christian Sabbagh, Air France VP Trade Sales Hervé Kozar and Selectour President Laurent Abitbol. An impressive list of travel distribution speakers to frame the way Tourism has evolved since the 2019 epidemic. The round table was animated by travel journalist François-Xavier Izenic. Clémentine Colin on the recruitment process in travel and tourism DIGITRIPS Head of HR Clémentine Colin was invited to discuss the recruitment process in the travel tech sector, with Comme un Lundi recruitment agency CEO Bertrand Guislain. The conversation was open to all, as every guest could intervene with inputs or questions. The open-mic format allowed guests and hosts to openly debate about recruitment biases, criteria and travel recruiters’ expectations in the French market. Frédéric Pilloud on cybersecurity in travel and tourism DIGITRIPS Head of Digital Frederic Pilloud also joined the conversation about cybersecurity risks in the travel industry. A great opportunity for the audience to better understand what is at stake with security breaches in the travel sector. The discussion was also a useful reminder that company of any size can face cybersecurity assaults, which can impact hundred thousands of travelers if not solutioned ahead. Long-time trusted travel partnerships IFTM 2025 was also the opportunity for DIGITRIPS to renew partnerships with long-time partner brands for travel agents prize draws and co-branded cabine luggage to win over the three days. Prize draw for travel agents Thanks to DIGITRIPS’ partners Travelport, AirEuropa, Air Austral and Royal Air Maroc, travel agents were able to enroll a lucky draw with airline tickets and hotels to win ! Our partners joined us on our booth every day to select the winning travel agent. They also co-branded the infamous blue cabin luggage hundreds of travel agents could win everyday at our booth. Easily spotted everywhere at IFTM 2025, the co-branded cabin luggage has become the symbol of DIGITRIPS over the years and the prize draw an awaited moment of IFTM expo ! DIGITRIPS awarded Circle of Excellence Gold distinction by Air Canada If travel professionals were luck enough to enter the prize draw for tickets and cabin luggages, DIGITRIPS was also rewarded a distinction during IFTM 2025 ! Air Canada France CEO Jean-François Raudin awarded the Circle of Excellence Gold distinction to DIGITRIPS Pro solution, recognizing the sustained efforts of our agents to promote Air Canada as per in sales, service, loyalty programs. A great performance-driven reward for all DIGITRIPS Pro teams involved over the past years ! A mesmerizing 10th birthday party for IFTM 2025 launch The whole travel distribution industry knows IFTM cannot be on without the opening night organized by DIGITRIPS. Over the years, our launch night has become the most awaited event for all travel and tourism professionals in Paris. And for this year special 10th birthday edition, expectations were high – and did not deceive ! The most famous poker night of the Travel Industry It is not a secret anymore, DIGITRIPS opening night of IFTM combines poker and dance ! The VIP Poker Dinner is held for special travel and tourism guests, who all play the game with DIGITRIPS co-founders and CEO Carlos Da Silva, Nicolas Brumelot and Emilie Dumont. After several rounds, one Poker Champion is named winner of the tournament – this 2025 edition saw travel expert Marie Allantaz sacred Poker Champion and win an incredible trip to the Maldives, thanks to our partners Qatar Airways and Cora Cora Maldives hotels. A birthday night full of celebration to open IFTM 2025 Indeed, DIGITRIPS’ opening night party in Pavillon Dauphine has become an unmissable milestone of IFTM week. Close to 1,500 guests attend the very festive celebration filled with music, dance and animations. For this special 10th birthday edition, DIGITRIPS surprised the guests with a colorful firework and a beautifully decorated three-tier cake, with candles blown by all the team members. Here is the highlight video of DIGITRIPS 10th birthday night party : To conclude, IFTM 2025 was another successful edition for DIGITRIPS and teams ! Conferences, animations, connections and travel industry networking – DIGITRIPS’ 10th birthday participation to IFTM was, again, one the travel industry will remember for sure

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