FITUR, the International Tourism Trade Fair in Madrid organized by IFEMA Madrid, returns from January 21st to 25th of 2026, bringing together travel brands, destinations, tour operators, travel agencies, hotel distribution managers and technology providers from around the world. DIGITRIPS will take part in FITUR 2026 for the very first time ever to showcase all its travel and hotal distribution and connectivity solutions !
FITUR 2026, a Key Travel Distribution Event for the Global Travel Tech Ecosystem
FITUR 2026, a strategic event for travel distribution professionals
Over the years, FITUR has become a strategic hub and an unmissable event for travel tech and travel distribution innovation, with a strong focus on digital transformation, travel distribution, APIs, automation and new business models in Travel.
FITUR 2026 will once again highlight how travel technology is reshaping the industry and DIGITRIPS Group will take part in the travel expo for the very first time next January 2026, after a successful participation last November at WTM London 2025. As digital transformation reshaped the industry, FITUR progressively strengthened its focus on travel tech innovation, highlighting solutions around travel product distribution, connectivity, APIs, automation, data-driven performance and scalable booking platforms.
Today, FITUR strengthens its position as a key connector between tourism decision-makers and travel technology providers, with the launch of a dedicated FITUR Tech hall for the first time. Focused on knowledge, innovation and technology, this new space will be exclusively open during the B2B days, reinforcing FITUR’s role as a must-attend event for travel professionals looking to scale their distribution, innovate through technology and stay competitive in a rapidly evolving market.
DIGITRIPS at FITUR 2026: A Strategic Presence for Travel Distribution Innovation
DIGITRIPS travel tech presence in Madrid FITUR 2026
DIGITRIPS will be attending FITUR 2026 in Madrid, reinforcing its ambition to support travel professionals across Europe with scalable, high-performance travel tech solutions.
Why meet DIGITRIPS at FITUR 2026
FITUR 2026 is a key opportunity for DIGITRIPS to:
- Promote its distribution and connectivity solutions to hotel distribution managers,
- Discuss concrete use cases around connectivity, booking performance, digital growth and travel-as-a-service.
- Showcase its end-to-end travel distribution solutions.
Where and When to Meet DIGITRIPS at FITUR 2026
Events details and location
IFEMA Madrid – Spain
📅 Dates: January 21–25, 2026
📍 Location: Booth Stand 12C16
DIGITRIPS teams will be available throughout the expo for live demos, business meetings and partnership discussions.
DIGITRIPS Travel Tech Solutions presented at FITUR 2026
DIGITRIPS delivers a global and unified travel tech ecosystem designed for all travel distribution players, through three complementary solutions.
DIGITRIPS Tech – APIs & Travel Distribution Technology
Advanced travel APIs and connectivity solutions for travel distributors, OTAs, DMCs, hotels distribution managers and tech players, designed to simplify connectivity, scale distribution and optimization booking flows. At FITUR 2026, DIGITRIPS teams will present their various solutions for hotel connectivity and distribution for all types of hotel management players.
DIGITRIPS Partners – E-commerce & CSE Travel Solutions
White-label travel solutions for e-commerce platforms, be they travel or non-travel brands, enabling them to integrate travel seamlessly into their digital ecosystems. DIGITRIPS believe travel-as-a-service is the next big thing in the travel distribution industry !
DIGITRIPS Pro – Travel Tech for Travel Agencies
A powerful and seamless booking platform dedicated to travel agents, combining multi-source flight/hotel/transfer/car content, dynamic packaging and smart tools to improve efficiency and conversion.
Travel distribution expert : why to meet DIGITRIPS at FITUR 2026
As the travel industry accelerates its digital transformation, FITUR has positioned itself as a gateway between tourism and technology and has become, over the decades, the biggest travel fair of the year in Europe.
Travel distribution challenges meet technology innovation
DIGITRIPS’ presence at FITUR 2026 in Madrid reflects its mission to:
- Support travel distribution and especially hotel distribution at scale,
- Help partners build efficient, flexible and future-ready travel platforms
- Enable seamless connectivity across travel products, for all travel distribution actors.
Let’s Talk Business at FITUR 2026
Meet DIGITRIPS in Madrid at FITUR 2026
Are you :
- A hotel chain manager looking for better and at-scale distribution of your hotel products ?
- a travel brand or e-commerce player aiming to integrate travel into your offering ?
- a travel tech or distribution company searching for reliable APIs and connectivity?
👉 Meet DIGITRIPS at FITUR 2026 and explore how our travel tech solutions can support your growth across Europe and beyond.
