Cinq raisons d’adopter DIGITRIPS Pro
DIGITRIPS Pro (ex Misterfly Pro), c’est LA plateforme dédiée aux réservations des agents de voyage. Tous les produits au même endroit pour faire décoller vos clients !
DIGITRIPS at WTM London 2025: expanding its European travel tech footprint
Meet DIGITRIPS teams at WTM London 2025, the biggest travel tech and travel distribution tradeshow in Europe next Nov. 4th-6th
The Smile Angels loyalty program gets a makeover!
Contents A new identity, but an unchanged loyalty program! The Smile Angels travel agent loyalty program from DIGITRIPS Pro loyalty program evolves! As inspiring as ever, this now iconic program dedicated to travel professionals is getting a complete rebranding: a new graphic identity, an even more modern universe to strengthen the bond between DIGITRIPS Pro and its community of travel agents! The new identity: a redesigned world, even closer to agents The Smile Angels program takes on a new look, with a brighter, more digital identity more in line with that of the DIGITRIPS group. This evolution reflects the brand’s ambition: to embody a trusted and accessible partner at the heart of European travel tech, while taking to heart its proximity to tourism professionals – a quality regularly underlined by Smilers, members of the program! Why a new identity? After several years in existence, the program needed a refresh to better support the group’s growth and meet the expectations of a new generation of agents. The rebranding is part of an overall strategy to boost the visibility of DIGITRIPS Pro, and position Smile Angels as a pillar of its B2B ecosystem. Good vibes for travel agents, in an even sweeter world! The same loyalty program, even more benefits! The benefits of the travel agent loyalty program Smile Angels continues to reward the loyalty of travel agents who use DIGITRIPS Pro for their bookings. Registration is free! Each eligible booking earns TravelPoints, which can be exchanged for exclusive rewards: gift cards, holidays, high-tech products… the catalog is rich and full of tempting offers (especially as the festive season approaches…). Beyond the awards, Smile Angels is also a community of passionate agents, federated around a single objective: to grow together the performance and pleasure of selling travel. How do I join the loyalty program? Joining the Smile Angels loyalty program for travel agents is easy: The big plus: your account is personal. If you change branch(es), your accumulated points are never lost ! How does collecting points work? Collecting points is simple: every reservation earns you TravelPoints ! All you have to do is declare your reservation files, and once your customer has checked in, your TravelPoints are automatically added to your kitty! Our angel Angelo will be there to help you collect even more TravelPoints as soon as you register. As atravel agent, you’ll receive regular offers of challenges to earn TravelPoints, as well as opportunities to take part in webinairs, Learning, sales challenges, booster events… so you can collect TravelPoints and spend them later! DIGITRIPS Pro, the all-in-one solution for travel agents A multi-product, multi-source solution DIGITRIPS Pro, also known as Misterfly Pro, is the B2B platform designed to simplify the daily life of travel agents: flights, accommodation, rental cars, transfers, Dynamic Packages, all from multiple, reliable suppliers. The aim is to enable travel agents to offer their customers a comprehensive, competitive and flexible product range, all within an intuitive tool with a modern design that makes everything visually simple and pleasant. Please note: registration is free and without obligation! Key features of DIGITRIPS Pro Watch our video to (re)discover the DIGITRIPS Pro loyalty program for travel agents!
TTG TRAVEL EXPERIENCE 2025 in Rimini : DIGITRIPS’ in the center of Italian travel tech market
For the second consecutive year, DIGITRIPS participated in TTG Travel Experience travel and travel tech fair in Rimini, Italy. A unique opportunity for the Group to shine under its new branding, and to connect with Italian tourism professionals. Summary A renewed identity meets a receptive market From MisterFly to DIGITRIPS: a new chapter for a European travel tech leader For the first time under its unified DIGITRIPS brand, the travel tech group made a strong impression at TTG Travel Experience Rimini. Known in France through its successful B2B platform DIGITRIPS Pro – formerly known as Misterfly Pro by many – DIGITRIPS is now consolidating all its activities under one international brand — a move that reflects its ambition to position itself as a leading European travel tech group. “This 2025 edition of TTG Travel Experience was the second major event after our rebranding, and seeing the DIGITRIPS identity live on the booth — bold, modern, and recognizable — was a proud moment for the entire team,” shared DIGITRIPS Head of Marketing Cristina Raventos. The new branding not only embodies the group’s multi-solution DNA (Pro, Partners, Tech), but also strengthens its visibility among Italian travel professionals, a market that has shown both curiosity and enthusiasm during TTG Travel Experience 2025. “The best moment was coming together as a team, meeting our partners and exploring opportunities to work together to grow their businesses and add value,” shared Vicki Wickens, newly appointed VP International Growth. “There’s clearly a market for our products, and I’m excited to launch Tech and Partners in addition to Pro so we can take DIGITRIPS to the next level.” A growing footprint in Italy Two years of presence, and growing momentum Although DIGITRIPS has been present at TTG Travel Experience in Rimini for two consecutive years, 2025 marked a turning point: the brand is now establishing itself as a credible and innovative player in the Italian travel technology landscape. “It was my sixth edition of TTG Travel Experience, but my first with DIGITRIPS,” said Michele Mazzini, Sales General Manager for the Italian market. “Every year, I notice an improvement in the quality of meetings and exchanges — and this edition was no exception.” The team came together from across Europe to Rimini, with one shared goal: to strengthen DIGITRIPS’ relationships with local partners and explore new opportunities across both leisure and business travel sectors in the Italian market. Strong engagement from Italian travel professionals “I noticed maximum attention from our existing clients — for both our API offer and web agent tool,” added Michele Mazzini. “Italian travel agents are clearly interested in our DIGITRIPS Pro web agent tool proposition. Despite a highly competitive and challenging market, we were warmly welcomed by Italian agencies and local travel and tourism networks.” This positive reception confirms that DIGITRIPS’ dual approach — combining content distribution and technology — resonates deeply with Italian professionals seeking flexibility and reliability in their daily operations management. Offering travel tech SaaS solutions to Italian professionals Client meetings and web agent tool demos “There are two best moments at TTG Travel Experience,” explained Michele. “The first, when the doors open and you check that everything is ready for your clients, prospects, and colleagues. The second, at the end of each day, when you look at your notes and business cards and realize the quality of your day — and that another, more informal round of connections is about to start.” These words perfectly capture the dual rythm of TTG Travel Experience — structured meetings combined with spontaneous exchanges — where trust, authenticity, and shared ambitions fuel the success of the event. DIGITRIPS Pro, Partners or Tech : united around innovation Beyond the booth, TTG TRAVEL EXPERIENCE was also an opportunity for DIGITRIPS teams from different countries to connect in person, exchange market insights, and align around future developments. The energy, enthusiasm, and curiosity shown by Italian partners made this edition particularly special. “What stood out to me was spending time together as a European team,” said Maxime, Sales Manager. “It was the perfect occasion to debrief, share perspectives, and spend time with colleagues in a more relaxed setting. This mix of professionalism and human connection really defines the DIGITRIPS spirit. It is in everyone’s DNA.” Shaping DIGITRIPS’ presence in the Italian travel distribution market New partnerships and long-term ambitions Following TTG TRAVEL EXPERIENCE, DIGITRIPS is already planning follow-up actions and dedicated events in Italy to continue engaging with travel agents, partners, introduce new products, and expand its footprint in both leisure and business travel. “We clearly have a role to play in the technology and business travel segments,” concluded Michele Mazzini. “And the Italian market is ready for it.” With a strong start to its rebranding journey, DIGITRIPS is entering 2026 as a confident and recognized player in the European travel tech ecosystem.
The state of tourism, five years after Covid-19 : a round table by travel tech experts at IFTM 2025
DIGITRIPS CEO Emilie Dumont’s participation to IFTM 2025 round table, about the impact of Covid on the travel industry
DIGITRIPS announces the appointment of Patrick Lemaire as Deputy CEO and strengthens its leadership team
Paris, October 13, 2025 – DIGITRIPS, leading travel technology company in B2B and B2B2C travel distribution, announces the appointment of Patrick Lemaire as Deputy Chief Executive Officer. A graduate of the École Nationale des Ponts et Chaussées and the National University of Singapore, Patrick Lemaire brings over twenty years of experience in consulting, entrepreneurship, and the travel industry, both in France and internationally. After starting his career in strategy consulting at Roland Berger and founding his own company, he hold several executive positions within major industry players, including Fram-Promovacances and Smartbox, where he led digital operations and business activities across Europe. This appointment marks a new phase of growth for the group, characterized by strengthened governance and a renewed international ambition. Patrick Lemaire succeeds Émilie Dumont, alongside co-founders Carlos Da Silva and Nicolas Brumelot. Leveraging his extensive experience, Patrick will lead DIGITRIPS through its next stage of development, focusing on international expansion, technological innovation, and the strengthening of strategic partnerships across Europe and beyond. « Joining DIGITRIPS at this pivotal moment in its growth is a tremendous opportunity. The group has a solid technological foundation, a distinctive offering, and a highly committed team. I am excited to contribute to the next chapter of this journey and to support its expansion into new markets.” ” — Patrick Lemaire, Deputy Chief Executive Officer, DIGITRIPS After ten years of continuous growth, DIGITRIPS is entering a new phase of European expansion. To support this trajectory, the group is strengthening its organization with the creation of two new leadership roles within its Executive Committee. Sophie Laporte Linossier joins the Executive Committee as Vice President Customer Service, effective October 16. With over 25 years of experience in customer relationship management and user experience transformation — gained at P&O Australia, Air France KLM Australia, and Smartbox UK — Sophie will be responsible for enhancing service quality and ensuring that customer satisfaction remains at the core of DIGITRIPS’s European growth strategy. In early October, Vicki Wickens also joined DIGITRIPS as Vice President of International Growth, overseeing the group’s expansion strategy across Europe and globally. Based in the United Kingdom, Vicki brings more than 20 years of experience from leading travel and technology companies, including Expedia, Sabre, and Gimmonix. These appointments reflect DIGITRIPS’s commitment to strengthening its key areas of expertise and becoming a leading European player. The group aims to accelerate its development along three key strategic priorities: « “We are delighted to welcome Patrick, Sophie, and Vicki, whose combined experience and expertise will be invaluable in accelerating the group’s internationalization and positioning DIGITRIPS as a leading European player in professional travel distribution. These three appointments — bringing together complementary and international profiles in key leadership roles — mark a new chapter in DIGITRIPS’s journey. As we celebrate our first decade, we are equipping ourselves to scale up successfully and ensure long-term growth.” » — Nicolas Brumelot, Co-founder and President, DIGITRIPS
DIGITRIPS wins Air Canada’s Gold Circle of Excellence Travel Agency Reward at IFTM 2025
DIGITRIPS awarded Air Canada’s Circle of Excellence Travel Agent Loyalty Program Gold Distinction at IFTM 2025
An unforgettable 10th travel tech edition of IFTM for DIGITRIPS !
For the 10th consecutive year, DIGITRIPS took part in IFTM travel and tourism fair, an exhibition the Group does not miss as it has become one of the leading travel distribution and travel tech event in Europe.
Vicki Wickens appointed Vice President of International Growth of DIGITRIPS Group
France’s leading B2B and B2B2C travel player DIGITRIPS announces ambitious European expansion with appointment of Vicki Wickens
DIGITRIPS at TTG Travel Experience 2025: your partner for travel distribution in Italy
Find DIGITRIPS’ travel tech distribution solutions in Italy at TTG Travel Experience 2025
