AI in tourism: no revolution without mastery
A look back at the “Game Changers” round table – Next Tourisme 2025 Generative AI is everywhere. And tourism, as an ultra-digitized, data-rich sector, is one of the first playgrounds for this transformation. But in the face of technological acceleration, one question stands out: how can we adopt these tools without losing sight of the essentials? On the occasion of the “Game Changers” round table, organized as part of the Next Tourisme 2025Émilie Dumont, Managing Director of DIGITRIPS, shared our approach to artificial intelligence. Moderated by Nicolas François, Director of the Digital, Marketing and Explore Grand Est Platform at the Agence Régionale du Tourisme Grand Est, the session brought together several industry players to discuss the concrete uses and strategic challenges of AI. It was an opportunity for DIGITRIPS to present a vision that has been in place for over a year: pragmatic, customer experience-oriented, and rigorously mastered both technologically and legally. 1. Faster, more relevant assistance thanks to AI One of the first fields of application for AI at DIGITRIPS wasafter-sales. Why was this? Because this is an area at the crossroads between operational efficiency and customer satisfaction, where AI capabilities can have an immediate impact on processing speed and therefore on the customer experience. We’ve integrated AI models into our management of customer exchanges – the latest tools are integrated directly into WhatsApp, to detect emergency situations in natural language. These tools are capable of analyzing a request, recognizing a critical problem (such as a missing hotel reservation), and instantly transmitting all the necessary data to one of our [human!] agents, who can then intervene with maximum efficiency. It’s not technology for technology’s sake. It’s a targeted use, designed to amplify human efficiency, not replace it. “If a customer arrives at the hotel at 10:30pm with his children and doesn’t have a room, he doesn’t want to talk to an AI. He wants a solution. And fast.” – Émilie Dumont, Next Tourisme 2025 2. AI cannot sacrifice data sovereignty Another point addressed during the event prompted much discussion: RGPD compliance and the risks associated with the use of uncontrolled AI tools. At DIGITRIPS, we made clear decisions right from the start. We use no free AI, no services connected to public servers, and all data is processed on secure infrastructures, hosted by us or by compliant partners. “Customer data is our asset. We can’t entrust it to external services without guarantees. It’s a responsibility, and a factor of confidence for our partners. “ – Émilie Dumont In a sector where data confidentiality is of the utmost importance – whether for identifiers, passports, means of payment or travel itineraries – this vigilance is not a luxury. It’s a competitive issue. 3. AI designed to convert, not impress At DIGITRIPS, AI is not a gadget. It’s an operational lever designed to meet a simple requirement: improve conversion without ever degrading the user experience. This is what guided us in the development of our AI Assistant, our intelligent search assistant currently being rolled out. Its aim: to enable a user to formulate a free-form request in natural language – “a fabulous hotel between the Eiffel Tower and the Musée d’Orsay for less than €200” – and receive relevant results, even if none are an exact match. The system is designed with the user in mind, and is based on color-coded affinity scoring that evaluates the level of correspondence between the request and the proposed results. This avoids frustrating “no answer found” dead-ends – which slow down conversion. It’s a demanding UX/UI approach, designed to guide the user towards the best available options without blocking them. On the back-office side, we are also banking ontransactional AI: real-time processing of complex data (rates, availability, GDS constraints) to generate bookable, reliable and personalized offers. These technical bricks, invisible to the user, are essential for transforming the intention to search into the act of buying. Photo © guillermogo.com, via Next Tourisme 2025
DIGITRIPS Is Hiring: Be Part of the Travel Tech Movement
The travel industry is evolving fast, and so are we ! At DIGITRIPS, we’re on a mission to reshape the travel experience through tech, creativity, and people. We’ve just launched several new job openings across key teams and we’re looking for passionate professionals ready to make a difference. 👉 Check out all our open positions We’re Not Just Building Travel Solutions. We’re Building a Team. DIGITRIPS was born from a simple idea: travel should be smarter, smoother, and more accessible. Today, that vision is carried forward by a collective of talented individuals working across Tech, Customer Service, Data, Sales, and more. As we continue to scale, we’re looking for curious minds and team players who thrive in dynamic environments and care about impact — not just performance. Whether you’re a developer, a customer experience specialist, or a sales pro, we offer a space where innovation is encouraged, and people come first. All roles include hybrid work options (2-3 days remote/week) and are based on trust and flexibility. Why Join DIGITRIPS? We’ve helped over 5 million travelers and earned multiple industry awards — but our greatest success lies in how we treat people: our clients, our partners, and our team. We’re proud of the values that guide us Simplicity Respect Responsability Solidarity Pleasure Diversity Recruitment, Reinvented Our recruitment process is human-centered. Want to send a CV? Go for it. Prefer to introduce yourself via video or audio? That works too. We care less about how you present your profile, and more about what drives you. 🔗 Ready to apply? Browse all current openings here: https://jobs.digitrips.com/jobs 👉 Curious to learn more about what it’s like to work at DIGITRIPS? Check out this recent article that captures the spirit of our company and our people: “DIGITRIPS recrute : rejoignez l’aventure tech qui révolutionne le voyage !”📖 Read the full article
Could Travel be the next big Talent Retention Strategy?
What if your next distribution breakthrough came… from Human Resources ? As companies seek new ways to engage and retain talent, a growing number are turning to leisure travel as an employee benefit. But beyond its HR value, this trend could quietly become a game-changer for travel distribution. At DIGITRIPS, we see real potential in employer-funded leisure travel as a new B2B2C sales channel — one that calls for flexible tech, curated travel offers, and smart pricing. What’s in it for travel providers? This emerging trend has been explored in depth by Emilie Dumont, Managing Director of DIGITRIPS, in her opinion piece published on Phocuswire: Read the full article on Phocuswire We believe this is just the beginning — and we’re ready to help partners seize this opportunity. Emilie Dumont
Freeze by MisterFly: A Game-Changing Innovation Now Available to All Digitrips Partners
In a travel market shaped by price volatility and last-minute decision-making, MisterFly – the B2C brand of Digitrips – is introducing FREEZE, the first fare lock solution allowing customers to secure a flight price for up to one year in advance. First launched with our long-time partner Veepee, this innovation will soon be available to all Digitrips clients using our flight booking engine – including white-label partners, e-commerce platforms and employee benefit programs. Unlike existing solutions (limited to 24–72 hours), FREEZE offers flexibility over several months, enabling your users to hold the best fare while keeping their options open – a powerful way to improve conversion and stand out from the competition. How Does It Work? 🎯 The goal: give travelers more time to decide, without losing the best price. 🔗 Read the full article in L’Echo Touristique for all the details.
Introducing our new visual Brand Identity to Reflect our Ambitions
Today marks a new chapter for DIGITRIPS. With a unified brand, a new corporate website, and a clearer voice, we are reaffirming our mission: building smart travel solutions for professionals across the industry. Why this change? Over the past years, DIGITRIPS has grown from a single brand to a powerful ecosystem, encompassing MisterFly, Koedia, Hresa, Mtrip, Idiliz, and others. Each of these entities brought unique value to the travel sector. Back in 2022, we made the strategic decision to unify all our business lines under one brand: DIGITRIPS. That rebranding allowed us to clarify our positioning and better reflect the B2B nature of our business. Today, we are taking this transformation one step further. With a bold, modern visual identity and a more consolidated offer, our goal is clear: to strengthen our brand recognition, enhance our visibility within the travel ecosystem, and assert DIGITRIPS as a key player in the industry. This new identity is more than a visual refresh—it’s a statement of intent. A way to express who we are, what we stand for, and how we empower our partners across the travel value chain. One Brand, Three Solutions Our new brand architecture now reflects the diversity and strength of our offerings: Each solution has its own identity within a cohesive, modern visual system. You’ll discover new logos, a refreshed website, and updated communications across all channels. What it means for you This unified identity brings several benefits for our clients and partners: Discover the New DIGITRIPS This new brand visual identity also marks the launch of our new corporate website, designed to better reflect our multi-product, multi-client, and multi-source approach. In the coming weeks, you’ll see this identity come to life across all our platforms. We invite you to explore the new DIGITRIPS universe—built for professionals, by professionals.
