They made it to WTM London ! DIGITRIPS‘ teams did it through the 2025 European travel expo race ! From Paris to Rimini to London for WTM London 2025, DIGITRIPS teams from around the world gathered at Excel London from Nov. 4th to 6th to showcase the full range of DIGITRIPS’ travel tech solutions. Here are the highlights of the rich and successful three days the teams spent at WTM London 2025.

Summary

• A key moment on the global travel tech stage
• Strong engagement from global travel professionals
• From Rimini to London: a growing European footprint

A key moment on the global travel tech stage

WTM London, where the world meets travel innovation

For the first time early November, the DIGITRIPS team joined the global travel community at WTM London 2025 — one of the world’s leading B2B events for tourism and technology. 
This debut appearance marks a milestone in the group’s European expansion, just months after unveiling its new identity uniting MisterFly, Koedia and other entities under a single brand: DIGITRIPS. 

While KOEDIA (now DIGITRIPS Tech) had already built a solid reputation among industry peers for its advanced connectivity solutions, this year was the first time the DIGITRIPS brand stood on its own — representing a fully integrated travel tech ecosystem. 

A showcase of the DIGITRIPS ecosystem at WTM London

At WTM London 2025, DIGITRIPS presented its three interconnected and complementary brands, each designed to simplify the way travel is distributed, sold and managed across Europe. 

• DIGITRIPS Pro: a unified booking platform built by and for travel agents, bringing flights, hotels and services together in one intuitive space, 
• DIGITRIPS Partners: tailor-made travel solutions for e-commerce players, loyalty programs, enabling brands to integrate travel seamlessly into their customer experience and for their communities, 
• DIGITRIPS Tech: the group’s technological bakcbone, powering the entire ecosystem with connectivity, scalability and API distribution expertise. 

Together, these pillars illustrate the group’s core ambition: to make travel technology both invisible and indispensable, allowing all travel professionals to focus on value rather than complexity. 

For Olivier Ferreiro, Founder of DIGITRIPS Tech and CIO of DIGITRIPS, “DIGITRIPS’ debut at WTM London 2025 was a real success! Being present under one unified banner for the first time allowed us to showcase the group’s strength: the complementarity between technology, content, and distribution.” 

B2B Travel Distribution opportunities at WTM London 2025

Travel distribution opportunities at WTM London 2025

Throughout WTM London 2025, the DIGITRIPS booth welcomed travel agents, tour operators, and tech and travel distribution partners from across Europe and beyond — all eager to discover new ways to optimize their travel distribution. 

The conversations reflected a clear shift in mindset: professionals are looking for agile, reliable and interoperable solutions that keep up with the pace of change in travel technology. 

For many UK and international visitors, it was a first encounter with the DIGITRIPS brand — but the expertise behind it, from MisterFly’s B2B experience to Koedia’s tech backbone, was immediately recognised. 

A team united by innovation at WTM London 2025

At the DIGITRIPS booth of WTM London, the atmosphere was as dynamic as the marketplace itself. 
Members from DIGITRIPS Pro, Partners, Tech and mobile solutions-focused mTrip joined forces from across the world to present a connected, agile, and people-focused approach to travel technology. 

“WTM London is a fantastic opportunity to connect with travel companies from all over the world — tour operators, agencies, DMCs — as well as to meet many of our clients and partners, whether exhibitors or visitors.” Says mTrip Chief Commercial Officer Carole Moreira, based in Montréal, Canada.

“In-person meetings have played a major role in mTrip’s international growth for over 10 years, helping us become a leading provider of mobile solutions for both the leisure and business travel markets. At this year’s WTM London 2025, I was delighted to expand our network, particularly in Europe, Australia, and the United States, and of course to reconnect with colleagues from the DIGITRIPS Group and meet new people as well.” 

The event was also an opportunity to engage directly with UK and international partners who were discovering the DIGITRIPS brand for the first time. 

Behind every demo and conversation, the message was consistent: DIGITRIPS exists to make technology both simple and powerful, helping professionals save time, increase performance, and deliver better experiences. 

From TTG Rimini to WTM London: DIGITRIPS’ growing European footprint

Accelerating DIGITRIPS’ international expansion at WTM London 2025

Following a successful presence at TTG Travel Experience in Rimini, WTM London 2025 confirmed DIGITRIPS’ growing footprint across Europe. 

In just a few months, the group has strengthened its presence across France, Italy, Benelux and now the UK, aligning its rebranding with a long-term growth strategy. 

Strengthening connections across Europe

Beyond visibility, WTM London 2025 offered new perspectives for collaboration. From travel distribution partnerships to future travel-as-service integrations, DIGITRIPS continues to build bridges between content, technology and service providers. 
The goal: to unify and simplify how travel is sold and distributed in Europe — through an open, interconnected ecosystem. An easy way to sell travel !

Looking ahead: next steps for 2026

New partnerships, new markets, same mission

As the group looks toward 2026, DIGITRIPS is focused on consolidating the momentum sparked in London and build its international expansion. 
New partnerships are already in discussion, alongside product developments that will further strengthen the link between distribution, connectivity, and automation.  

DIGITRIPS teams are already preparing the very awaited FITUR Madrid 2026 next January 2026, the biggest European travel and tourism fair happening at the beginning of the year.  

Continuing to simplify travel tech for every player

WTM London 2025 wasn’t just a debut — DIGITRIPS enters this new chapter with the same conviction that drives its innovation every day: technology should empower people, not replace them. 

Whether it’s a travel agent searching for the best fare, an e-commerce brand integrating travel into its loyalty offer, or a tech partner expanding distribution, DIGITRIPS aims to turn complexity into clarity — connecting the entire travel value chain through one ecosystem.