In an industry undergoing constant transformation, where technological innovation and societal issues are now moving forward together, initiatives dedicated to the representation of women take on particular importance. It is against this backdrop that DIGITRIPS has chosen to become a patron of the Observatoire de l’Egalité de l’association Femmes du Tourismeassociation, thus affirming its commitment to a more inclusive, more representative and more sustainable ecosystem.

Table of content

• An Equality Observatory to understand trends in tourism
• DIGITRIPS patron of the Observatoire de l’Egalité: a natural commitment for a responsible tech group
• Portrait of Émilie Dumont: background, vision and transmission
• How DIGITRIPS is helping to change the face of tourism

An Equality Observatory to understand trends in tourism

In November 2025, DIGITRIPS became an official sponsor of the Femmes du Tourisme association, and its Observatoire de l’Egalité. Supported by the French Ministry of the Economy and Finance’s Direction Générale des Entreprises (DGE), Femmes du Tourisme published the first barometer of its Observatory in early November 2025. The event, held at the Grand Rex, was an opportunity to look back at the challenges facing the sector, and to give a voice to the sponsors, of which DIGITRIPS is now a member.

An online questionnaire is sent out to over 2,000 women – a pool of responses that gives the barometer a real depth of analysis. All branches of the tourism industry are represented, as well as all French regions, including the French overseas departments.

The barometer aims to :

• to be a reference tool in the world of tourism,
• to be used by companies and public authorities for communication and benchmarking purposes
• serve as a measurement tool for defining political and strategic priorities regarding the place of women in tourism

Since November 2025, the DIGITRIPS group has been an official sponsor of the Femmes du Tourisme association, giving priority to developing the association’s Observatory activities.

For Nicolas Brumelot, co-founder and CEO of DIGITRIPS: “At DIGITRIPS, we are convinced that diversity and equality between women and men are essential levers for progress in our industry. That’s why we’ve decided to support Femmes du Tourisme, to give the association the facts it needs to speak out and take action. By supporting Femmes du Tourisme through our contribution to the endowment fund for benevolent tourism, we are reaffirming our conviction that equality between women and men is not just a value to be defended, but a concrete commitment to be carried out on a daily basis. Our philanthropic action is part of our desire to contribute to a fairer, more inclusive and fulfilling society for all, and to make a real difference in the travel industry. “

DIGITRIPS patron of the Observatoire de l’Egalité: a natural commitment for a responsible tech group

A natural partnership for a responsible tech player

DIGITRIPS’ commitment is based on a strong conviction: diversity, one of the group’s founding values, is a gas pedal of performance and innovation. In a historically male-dominated travel tech world, supporting an organization that values women’s career paths is both an act of conviction and an act of responsibility.

DIGITRIPS – through its three solution hubs DIGITRIPS Pro, DIGITRIPS Partners and DIGITRIPS Tech – works to create an environment where women’s expertise is visible, recognized and encouraged. The Observatoire’s sponsorship is directly in line with this ambition.

Strengthening market understanding to transform tourism distribution

Supporting the Observatory also means helping the sector to better understand the HR, managerial and technological issues that will shape the tourism industry in the coming years.

For DIGITRIPS, this initiative is part of a global drive to support the transformation of tourism distribution in Europe through data, technology and product innovation.

Portrait of Émilie Dumont: background, vision and transmission

How do you view the world of travel and the place of women in management positions?

Emilie Dumont:“We’re a sector where women are naturally very well represented in the workforce, but historically their access to management positions or to the profession’s representative bodies has been very limited.

Today, in a group like ours, women represent 46% of managers and 40% of executive committee positions. During the evening presentation of the observatory’s results, we heard several other testimonials from companies that have set up concrete projects to encourage this dynamic. But beyond these positive trends, the results of the observatory and the under-representation of women in general management positions and on boards of directors show that there is still a long way to go.

In my opinion, this path must be taken without quotas, but with a lucid look at each other’s salary policies and skills, and with dedicated support for women with potential. We must be careful not to give in to the sirens of ‘rearguard feminism’ and leave the myth of the time of “implacable revenge” to Vouch [a very creative cartoonist on the subject]… There are a lot of women to highlight, because they’re competent and relevant, not because they’re women, to accompany change without demagoguery. “

What are the transformation challenges in terms of leadership in travel tech?

Emilie D.Numerous studies have shown that gender diversity, and indeed diversity in general, is an essential element of performance.

So yes, of course, gender diversity within tech teams is a major issue. Unlike in the tourism sector, the problem lies well upstream, with many girls dropping out of mathematics early on, and access to engineering studies still very much in the hands of men. “

Clémentin Colin, the Group’s Human Resources Director, emphasizes:“We raise managers’ long-term awareness of gender diversity issues in recruitment, and we take these messages to forums and trade fairs.”

A tech sector in need of further transformation

The under-representation of women in technological professions remains a major challenge. In tourism distribution, the adoption of digital solutions and the evolution of skills are accelerating the need for diversity.

Encouraging vocations, raising the profile of travel tech career paths and professions, and supporting committed organizations are essential levers.

How DIGITRIPS is helping to change the face of tourism

In addition to sponsorship, DIGITRIPS is continuing its efforts to promote women leaders within its teams, develop a managerial culture based on trust and fairness, and implement concrete actions to promote tech professions to a wider public.

This approach is part of our determination to be a responsible European travel tech player, leading the digital transformation of the tourism industry.

Conclusion: a partnership and a path that give meaning to the future of the sector

By supporting theObservatoire Femmes du Tourisme, DIGITRIPS is affirming its role as a committed company, aware of its responsibility in the evolution of the sector.

Emilie Dumont‘s career with the DIGITRIPS group is a reminder that female leadership is a powerful driver of innovation, performance and transformation in travel tech.

These initiatives are helping to build a sector that is more open, more representative and better equipped to meet tomorrow’s tourism challenges.