With the proliferation of tools and software for travel agents, changing traveler expectations, and new technologies, travel agencies must become more efficient while maintaining what sets them apart: advice and customer service.

In an interview with TourMaG, Jean-Michel Rey, B2B Sales Director at DIGITRIPS, discusses changes in the industry and how technology can support travel professionals.

His goal for DIGITRIPS Pro is clear: to simplify the day-to-day operations of travel agencies through the DIGITRIPS Pro online B2B software for travel agents.

This article summarizes and expands on the key takeaways from the interview with Jean-Michel Rey published by TourMaG: “DIGITRIPS: Our goal is to simplify the day-to-day operations of travel agencies.”

Table of content

• Bringing More Business Needs Together on a Single B2B Platform
• Using Artificial Intelligence as a Sales Support Tool
• Give agencies more freedom with the dynamic package
• Turning Technology into a Competitive Advantage
• Connect agencies, DIGITRIPS teams, and travel partners

B2B software designed for agencies’ day-to-day operations

Technology is only valuable if it addresses real-world challenges. For Jean-Michel Rey, B2B Sales Director at DIGITRIPS, who joined the Group in April 2026, this means, in particular, a more centralized platform and tools that save agents time.

1. Consolidate more business needs into a single B2B software solution

Flights, accommodations, travel packages, and reservation management: a travel agent’s day-to-day work can quickly become scattered across multiple interfaces and providers.

One of the challenges facing B2B travel tech is therefore to reduce this complexity, as highlighted by the survey conducted by DIGITRIPS Pro among travel agents in early 2026.

With DIGITRIPS Pro, travel agencies can access a variety of travel products and services from a single platform. The goal is not to add more features, but to make searching, comparing, and booking easier.

Less time spent switching between tools also means more time dedicated to consulting and building client relationships.

2. Using artificial intelligence as a sales support tool

Artificial intelligence is gradually making its way into the tools used by travel professionals. For DIGITRIPS, it must, above all, continue to serve the agent.

When it comes to searching for accommodations, for example, AI can help translate a request made in natural language into relevant criteria and more quickly identify options that match the traveler’s expectations. DIGITRIPS Pro also integrated an AI assistant at the start of the 2026 school year to enable travel agents to refine their accommodation searches on the platform.

The goal: to increase the agent’s efficiency without replacing their expertise.

Technology makes the search easier; the agent retains responsibility for understanding the client, providing advice, and making the final decision.

More flexibility to create and sell the right trip

Simplifying distribution does not mean standardizing offerings. On the contrary: the tools must also give agencies more freedom to create a proposal tailored to each client.

3. Give agencies more freedom through the dynamic package

The dynamic package is one of the development priorities highlighted by Jean-Michel Rey in his interview with TourMaG.

The idea is to enable professionals to combine various travel services and products to more easily create an offer that meets their clients’ needs.

For the agency, this approach provides greater flexibility in selecting products, designing the trip, and managing its sales proposal.

Technology thus becomes a means of enhancing the agent’s ability to personalize rather than limiting it.

4. Turning Technology into a Competitive Advantage

The performance of a B2B platform isn’t measured solely by the number of features it offers.

It is also measured by its ability to help salespeople sell more effectively.

Quickly accessing a wide range of options, comparing choices, putting together a tailored proposal, and more easily identifying the right accommodation are all ways that allow the agency to focus on its value-added services.

In a market where travelers can conduct many of their own online searches, technology must enable travel professionals to work faster—but, above all, to provide more relevant service.

Travel tech is more than just technology

5. Connect agencies, DIGITRIPS Pro teams, and travel partners

DIGITRIPS Pro is thus developing a support system that goes beyond simply providing its B2B SaaS software for travel agents.

Webinars with airlines and tourism boards, discussions with sales teams, on-site meetings, and industry events help travel agencies gain a better understanding of the products and opportunities available.

This close relationship also makes it possible to gather user feedback in order to continue improving the tools.

Travel tech thus fully fulfills its role: facilitating communication among the various players in the travel distribution industry.

One goal: to make technology simpler and more useful

AI, dynamic packaging, inventory, sales support: behind these various topics lies a single goal.

For Jean-Michel Rey and the DIGITRIPS teams, the goal is not to keep adding more and more technology to agencies’ day-to-day operations, but to make existing B2B software and tools simpler, more accessible, and more useful.

This is the approach taken by DIGITRIPS Pro, the B2B software designed to help travel professionals search for, book, and manage travel services.

An approach that also encapsulates DIGITRIPS’s promise: ” The easy way to sell travel.“

Read the full interview with Jean-Michel Rey in TourMaG: “Jean-Michel Rey (DIGITRIPS): Our goal is to make day-to-day operations easier for travel agencies.”