CUSTOMER CASE STUDY

Promote Dubai as a destination to a targeted audience in the French market

The Dubai Tourism Office has been working with DIGITRIPS since xxx to boost the destination’s visibility and improve its performance in the French market.

The Challenge

To promote the visibility and sales of Dubai as a destination in the French market.

The Main Challenges

  • Reaching the Right Travelers
  • Generate more reservations
  • Increase the destination’s visibility
  • Designing More Engaging Campaigns

The Dubai Department of Economy & Tourism was looking for a travel tech partner capable of providing long-term support for its destination promotion strategy in the French market.
Digitrips Icon Guillemet

DIGITRIPS is a major player in travel tech, as well as a trusted partner and ally. Thanks to its diverse distribution channels, we’ve increased our visibility in the French market and significantly improved our conversion rates. Their teams are very responsive!

Dubai Tourism Office

Why DIGITRIPS?

The teams at the Dubai Tourism Office rely on various tools offered by DIGITRIPS’ advertising agency, including:
  • Email campaigns;
  • Sponsored content.

These actions make it possible to:
  • increase the destination’s visibility;
  • reach a targeted audience;
  • run more engaging campaigns throughout the year;
  • better address the specific needs of the French market.

Key Figures

100 %

Campaigns delivered by DIGITRIPS met expectations (no incidents reported)

80 %

overall satisfaction rate with the partnership

2025

Start of the partnership with DIGITRIPS

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